Pedal to the metal by the Ministry of Economy

The UAE Ministry of Economy (MoE) has been stepping on the gas of late and is giving the Saudi Arabian Trade Marks office a run for its money on processing trade mark applications. While in times gone past, a UAE trade mark application could be stuck pending for over a year or more, there has been a recent trend in acceptance notices being issued within a week of filing. This is particularly welcoming news for brand owners wanting to enforce their trade marks as the whole trade mark registration process could now be completed within a matter of a few months.

This is largely thanks to the MoE’s migration to electronic filing and following its latest notification, it is no longer a requirement to lodge the physical trade mark application files. This is a welcome development and demonstrates the MoE’s commitment to modernising the registration system in the UAE.